Strategy Development


The future success of any company, whether it is a large corporation, a holding company, a business unit, a public organisation, or a start-up, depends on how effectively the organisation can adapt to new challenges and continuous change.

Strategy is making conscious decisions about which actions to take and which not to take. It aims to point at the overall direction while maintaining the flexibility to adapt to environmental changes.

Some of the common questions we hear from our clients are:

How can I identify growth opportunities?

What are our aspirations for our organisation and the concrete objectives against which we can measure our progress?

Looking across our sectors, where do we want to play and not play?

Once we’ve chosen where to play, how will we choose to win against the competitors there?

What are the right revenue and profitability targets for my business to achieve its full potential?

How can I anticipate and adapt to digital transformation?

Which capabilities are required to build and maintain to win?

Which management systems and processes are necessary to operate to build and maintain the key capabilities?

The importance of a clear strategic framework

In today’s environment, traditional, rigid multi-year strategic approaches are increasingly inadequate.  Companies need to respond increasingly rapidly to disruptions and the opportunities from major trends such as the blurring of business boundaries, increasing expectations on speed to market, changing customer attitudes, rapid start-up growth and digitalisation.

Having the right strategic framework will help you address all these challenges and more.  Successfully implementing a strategic framework which provides a clear purpose and mission aligned to your core values and business strategy will help deliver engagement, growth and transformation.

Our approach is purpose-driven, and focuses on:

Ensuring clarity of purpose and competitive advantage.

Providing deep insight into customer trends.

Aligning a dynamic product and service portfolio, and innovating new ways of creating customer value beyond the core business.

Developing and nurturing diverse partner ecosystems.

Designing organisational models which enable simultaneous focus on creativity and control.

Establishing an agile culture which accepts complexity and expects constant change and realignment, including strategy and portfolio.

Your strategy must clearly articulate where you will play, how you will win, which capabilities you will need and the management systems you must put in place.  Moreover, your strategic choices must effectively cascade all the way from the corporate level through business units to the individual level to empower all stakeholders to make the right choices.

Defining the strategic direction of an organisation is one of the key factors in attaining expected long-term results, and structuring execution plans in strategic areas such as growth, diversification, sustainability and innovation. We help our clients review, refine or develop their overarching corporate or business unit strategies.

This starts from the highest-level goal setting, definition of vision and mission, and setting of risk appetite and other constraints and proceeds to support ‘where to play’ choices in terms of industry sectors or product categories, geographies, stages in the value chain, customer segments and channels.

How we can help

Helping you realise your strategic objectives

Henderton advises clients on developing strategic opportunities by providing in-depth market, competitor and customer insights, and support your strategy process through balancing creative and analytical thinking when designing strategic options.

We use fact-based tests to validate strategic choices, assessing risks and opportunities, analysing the impacts of transformation, or leading change management programmes. And we make sure that the winning strategy is communicated to all levels of the organisation to make the strategy tangible and create real impact.

Our growth strategy capabilities include:

Corporate strategy: designing portfolios supported by resource reallocation, integrated business-unit strategies, and planning processes, combining resource allocation, performance improvement, M&A, and divestitures to strengthen companies and build sustainable value.

Digital strategy: assessing how emerging digital technologies can be adapted and implemented to reinvent business models and processes.

Family-business strategy: defining robust corporate governance, dispute management framework, and succession plan.

Growth strategy: defining and capturing growth opportunities by understanding the industry to define and deploy the right strategic approach, align short-term initiatives and long-term strategic goals, and build the capabilities needed to implement strategies.

Holding strategy: developing a headquarters – subsidiary engagement model tailored to the portfolio of businesses in the group, detailing roles, guidelines, and alignment across all stakeholders.

Mission strategy: setting and aligning a clear set of goals with strategic vision at all levels of the organisation.

Operational strategy: increasing productivity through organisational design and performance improvement to optimise end-to-end efficiency across the full product, service or project lifecycle.

Organisational strategy: redefining and redesigning the core operating model, integrating talent and technology to become more agile, flexible and effective.

Purpose-led strategy: defining and activating your purpose by jointly defining a business strategy which inspires your customers and employees to act.

Portfolio strategy: growth is overwhelmingly determined by the markets in which companies choose to compete, hence identifying the right trends and choosing to either invest (or divest) in them is critical to success.

Strategy development: market research and opportunity assessment, business analysis and consultancy.

Strategic capability development: building strong capabilities for designing and executing strategy based on a common approach to identifying issues, designing future options and making choices supported by governance systems and shared processes.

Strategic planning: designing more effective processes for strategic planning, strategy development, capital planning, talent management and budgeting, supported by a relevant planning and performance management system, with clearly articulated objectives and metrics.

Strategic pricing: developing innovative pricing strategies which support your broader market and business strategies, while applying analytics to better understand price performance.

For large international projects, our integrated model allows teams from different countries to easily work together.

If you would like to learn more about our experience, please contact our Strategy team.

Case studies

We have decades of experience advising both management teams and investors in fast-growing organisations internationally:

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Henderton acts as independent, trusted advisors to innovative companies throughout their growth lifecycle.

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