Digital Marketing

The continuing progress of digitalisation has led to radically new relationships between companies and their customers. The effects are profound, changing the ways in which both consumers and businesses shop, interact with others, and choose suppliers, both online and offline.

Companies face new threats and opportunities which destroy or create value through accelerated product life cycles, new styles of customer engagement, and changing customer experiences.

Clients call us when:

They need to integrate their marketing across online, mobile, and social channels to ensure consistent messaging and brand experience.

Their marketing expenses are not aligned with the most profitable customer segments or channels to maximise the return on their marketing spend.

They have an underperforming marketing organisation and need help to quickly identify and implement new initiatives to meet their growth objectives.

Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, mobile and social technologies making traditional models of engagement obsolete.

Using digital marketing to deliver your business goals

Digital marketing is no longer about merely adding online channels to the media mix – it’s abou tintegrating digital into all facets of marketing.

In digital marketing, measurable results matter most. We create digital marketing tools which make the most of every customer engagement, and drive growth in three powerful ways:

Increased traffic and deeper customer engagement

Improved conversion rates, turning prospects into sales

Boosting up-sales, cross-sales and renewal to improve customer value

Effective marketing campaigns drive revenue, profit, and brand value. But the marketing landscape is increasingly complex, with rapidly evolving customer needs and more fragmented interactions across marketing channels.

Digital competencies are now essential to win but are risky to outsource. Businesses need new strategies to reach their target audiences.

Whether your focusis B2B, B2C, or B2E, we start with your business goals. Our expertise across digital analytics, market research, technology, business design, and online strategy helps clients realise the full potential of digital marketing.

End-to-end digital marketing services

Henderton Digital’s team of experts assist companies in the definition of marketing strategies and differentiated customer experiences, to adapt to evolving customer expectations and the digitalisation of consumption habits.

Collaboration is vital to the success of any strategy we develop, which is why we work alongside you and your agencies from design and implementation – through organisation-wide adoption, execution and beyond to ensure that the strategies we develop deliverthe results that you’re looking for.

We provide a wide range of tailored branding and marketing communications support, including: brand creation, web site design and optimisation, digital marketing, e-commerce, social media, packaging and signage, and creative design and print.

We help clients improve their online marketing with services which span these areas:

Digital marketing strategy

We help clients drive higher sales productivity and other performance gains through digital marketing. This shift involves mastering multi-channel to generate distinctive and practical insights from digital sources as a starting point for clients to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities.

Digital marketing strategy: strategic vision, acquisition, activation, retention, tools, people and process.

Marketing channels: content and mobile, web site reorganisation, e-commerce sites, customer portals, social media.

Customer segmentation analysis: defining targeted segments which detail customer value, content, channel and offer preferences.

Omni-channel mix: effectively integrating your digital strategy and assets with your existing physical distribution and relationship channels.

Reporting and insight generation: reporting which shows business impact, provides clear next steps and can be systematised.


Your brand is the unique voice and face of your company, it creates an emotional experience that establishes a lasting memory. Every brand starts with discovery and communication. We take great care in understanding you and your customer base.

Brand strategy: identifying which customers a brand is serving and how to position it to differentiate and build clearer targeting of customer segments.

Brand discovery: our proprietary process taking a 360° view of your world, designed to use insights to drive strategic and creative results-driven recommendations.

Brand identity: defining the company’s overarching ambition and the purpose of what it does, and what its attitude is facing the world.

Customer-centric culture: commercial position and customer strategy definition in line with the company’s brand promise and values.

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Digital assets

We create digital products and interfaces which people love to use. We specialise in helping brands and organisations to simplify their digital experiences for both internal and external customers.

Digital channels: chat, chatbot, virtual agents, web sites, landing pages, mobile applications.

Web design: web sites and landing pages which create a cohesive experience, increase conversion and build trust while remaining responsive to all screen sizes, device types, and compatible with all browsers.

Wireframing and prototyping: translating content and structure into the framework of an interface to allow specific interactions to be tested, and fast, iterative changes to be made.

Content management systems: keeping your web site fresh means keeping your content up to date with the ability to access and update it effortlessly.

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Customer engagement

We specialise in helping clients to understand their customers, how to reach them, and delive rrelevant, compelling, personalised messages at the right time.

Connections need to be made throughout the customer journey, constantly and across channels to capture attention and amplify demand, leads and revenue generation.

Customer lifecycle: personalisation and marketing plans by customer segment.

Online channel management: traffic acquisition and activation (organic and paid), and social media marketing.

Customer pathway models: assessing a campaign’s performance across channels for each segment over time with analytics and KPIs.

Loyalty programmes: new models of customer engagement and the digitalisation of loyalty programmes.

Marketing mix analytics: measuring the optimal spending level and ROI by each channel and segment, and determining if each campaign is performing as expected.

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Customer experience

We help companies build a consistent customer experience by getting their organisations aligned across all touch points. This marketing strategy enables you to focus on the lifetime relationship and maximise the lifetime value of each customer.

User personas and scenarios: building a 360° customer view, defining priority use cases, and understanding customer needs and behaviours.

Customer journey mapping: creating enhanced maps of customer interactions throughout the customer journey along with actionable marketing plans.

Personal experience design: delivering individualised and relevant user experiences based on implicit and explicit customer data, moments of truth and identification of pain points.

Experience optimisation: addressing the entire user experience through user behaviour testing, continuous experimentation, transformational design, researched and tested to perform.

Market optimisation: improving experience for brands through experimentation on partner sites and platforms.

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Operating model

As customer strategies are set in motion, internal organisations must also be transformed to meet evolving customer requirements. We align marketing and supporting departments, and help organisations match the company’s culture with their customer strategy.

Audits and assessments: assessing tools, vendors, operating models, implementation- and reporting capabilities to highlight gaps and opportunities.

Marketing automation: efficiently delivering messages to customers in their preferred channel to improves engagement and ROI.

Sales channel efficiency: human and digital for B2B and B2C businesses.

Marketing operations: ensuring strategies and content are connected so that customer responses to one tactic will influence the next.

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